In the last decade, many MLM Business Opportunities have gone global. Now many savvy Independent Business Owner are recruiting strong leaders in the every country that the business opportunity are present. With some Companies expanding to over twenty countries in four or five continents, they are customers everywhere. If you are interested in finding out more about this and / or want to becoming an Independent Business Owner in a Global Business, read on.

Many people that what to start up in business dont consider Network Marketing / MLM mostly because of the misconception about the industry. The business opportunities that MLM Companies provide to Entrepreneurs is unique in the world of business.

1.Easy to Start Once you become an Independent Business Owner in any of the global business opportunities our Global Partners will set-up everything you need within 24 hours. Your On-line shops in over twenty countries, your initial training courses and I will be there to guide you whenever you need me.

2.Capital For most MLM opportunities, the initial Capital cost just about the same or less than your PS4 or Xbox One. To get a life time opportunity to be involved in a business with incredible potential income opportunity Find Out More

3.Prerequisites In this industry no former Education is required, none. Absolutely no prior business experience or skills needed. No discrimination of any kind on any basis; religion, sex, orientation, race, disability, nothing.

4.Income / Salary This global business opportunity has no salary but with massive income potentials including passive income. The amount of income depends on you, your drive, how much time you dedicate to the business. It is not capped, no ceiling.

To make a success as an Independent Business Owner, you will need to be;
1.Open minded
2.Self-motivated
3.Very Coachable
4.Dedicated
5.Hard working
6.Persistent

Some of the benefits of becoming an Independent Business Owner in a MLM global business Opportunity;
Become to your boss
Earn what you want
Tremendous on-line, face to face training and annual international conventions
Mentorship

These business opportunities are simple and makes a lot of sense. Diverse MLM companies and Independent Business Owners market products and services that many people want and consume on a daily basis.

If you want to know more or become Independent Business Owner in the a MLM global Business Opportunity, download my free eReport HERE to open your mind to the amazing world of Global business in the 21st century.

In the average household, the energy bill is normally one of the single biggest monthly outgoings and rising energy prices mean that’s not going to change any time soon. However, even a home energy bill is dwarfed by the energy requirements of even the smallest company so it’s very important that businesses make sure that they are paying the right amount of money for their energy. What amounts to small savings when switching residential energy can become a much bigger saving for a big company.

Of course, nobody wants to pay more than they absolutely need to for energy, and the cheaper you can make your energy bills, the more profit your company can make. The good news is that making a few very simple changes to how you approach your energy usage can make a big difference to your overall costs. Here’s some of the biggest changes you can make:

Compare and switch business energy – Don’t make the mistake of thinking that comparison and switching is something that only benefits residential customers. Business energy price comparison is a vital part of keeping your energy costs low for your company. Where your business is based and the size of your business are the biggest factors in determining how much you’ll end up paying, but it’s crucial that you shop around. There’s a large number of business energy tariffs available from more providers than you might think, and simply going with the first offer or the biggest brand name is unlikely to net you the best deal.

Get a contract – If your business has just started up or recently moved, there’s a good chance you may be paying rates on an ‘out of contract’ basis, which is usually significantly more expensive than average contract rates. You can reduce your energy bills by nearly a third by switching onto a service contract if this is the case, but again, make sure you to compare before you move to any new contract! Always find out the exact renewal date of your supply so that you can make sure to continue to compare and switch at that point, as most business energy providers will automatically place you into a new contract at the end of their existing one unless you opt out.

Switch your lights – It’s the classic advice that we’ve heard over and over again, but when you have a medium or large business, switching to low energy lighting can save thousands of pounds a year. Not only do these bulbs use less energy, they also last over ten times longer so you don’t have to worry about replacing them so often. Technology for low energy bulbs has also advanced considerably in the last five years, so don’t assume they will be dingy and uninviting until you’ve tried them out!

Invest in timers – Relying on every single employee to be energy efficient might be noble, but in reality it’s probably costing you a great deal of money in energy from devices being left on overnight. Investing in timers that make sure that all computers and electrical devices are switched off outside office hours can ensure that your company remains energy efficient when there’s nobody in the office.

How To Run A Successful Event

Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.
A successful Event Marketing Campaign is one that:

* Meets your brand objectives.
* Delivers a meaningful message directly to the target market.
* Complements your overall marketing plan.
* Provides a talking point amongst consumers.

The Strategy

Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:
Event Outcome

Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.

* What is the outcome you want for this event?
* What change do you want to effect?
* What tangible changes do you want? Eg Increase in sales, lead generation?
* What is the best thing/outcome that could happen as a result of this campaign?
* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?
* What would be the ultimate sign of success for the event?

Target Market

Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?

Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.
Message

A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. Its about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.
Brand Positioning

A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.
Creative

The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?
Planning

Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.

Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.
Implementation

With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyones minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.
Outcome

And weve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.

Got some more queries? Why not check out the team at JH Events?

JH Events, Sydney Australia

Marketing promotions have become increasingly popular with brand marketers and retailers. Promotional incentives give you a unique advertising platform through which you can reach millions of consumers quickly and trigger a response. They generate valuable top of mind awareness for your brand. They excite consumers and motivate them to take action. Marketing promotions can drive traffic to your website and retail storefronts, creating a surge in sales while improving customer loyalty.

Despite the growing popularity, a lot of brand sponsors and product suppliers fail to fully appreciate the potential of launching targeted marketing promotions. They see digital promotions and promotional incentives merely as a way to increase sales. In reality, their potential extends much further and remains largely untapped.

Introduce New Products By Launching Marketing Promotions

One of the core challenges for brand marketers and retailers trying to launch a new product is to encourage consumers to try the product. Doing so requires consumers to modify their shopping behavior, which few are willing to do without an incentive. Marketing promotions can incentivize your target audience and motivate them to try the product or brand you’re promoting.

For example, think back to the last time you visited a large warehouse store, such as Costco or Sam’s Club. Strolling through the aisles, you probably saw several new items that offered generous coupons or other incentives upon purchase. In the food section, you likely saw employees giving out free samples of new foods and drinks. These are examples of marketing promotions that are designed to introduce new products to the marketplace. And they’re merely scratching the surface of the potential of promotional incentives.

Marketing Promotions Improve Brand Awareness: An Example

On Black Friday, Target launched a series of exciting marketing promotions for their customers. The marketing campaign was designed to extend their brand, build excitement in the marketplace, and generate a surge in holiday sales. It began with a $10 gift card given to every shopper who spent $100 during Black Friday. This was followed by their Giftacular Sweepstakes during which $200,000 in gift cards were awarded. Lastly, a Target Give and Get Sweepstakes offered consumers a chance to win a $10,000 grand prize.

These marketing promotions, in addition to generating excitement and triggering sales, thrust Target’s brand to the forefront of consumers’ minds. In doing so, the promotional incentives became a key component of Target’s ongoing customer loyalty programs.

Use Marketing Promotions To Attract Customer Data

Besides introducing new products, improving brand awareness, and building customer loyalty, you can use marketing promotions to attract valuable customer data. This data can be leveraged for future marketing campaigns.

For example, suppose your brand includes products in multiple categories, such as shoes, clothes, and cosmetics. Chances are, your customers will be receptive to buying related products from you within the same category. They’re also likely to remain loyal to your brand across categories. That is, those who buy your shoes may also buy your clothes and cosmetics (with the right promotional incentives). Consider the potential…

Marketing promotions can trigger an immediate response from your audience, providing you not only with customer contact information, but sales-related data. If you mine this data correctly, you can segment your customer base and design marketing campaigns that target specific customers. The tighter your targeting, the better the response.

Key Factors To Consider For A Successful Campaign

The success of your marketing promotions is measured by whether you meet your objectives. Brand managers often launch digital promotions and customer loyalty programs without having a clear idea regarding their goals.

For instance, if an increase in sales is your objective, quantify it by dollars or percentage increase. If your goal is to build a customer database for future marketing promotions, determine the database’s target size and breadth of data. If improving customer loyalty is your aim, success can be tied to an increase in sales volume by customer segment.

Also, depending on the type of marketing promotions you’re planning to launch, you should consider using promotional risk coverage. Doing so will protect your budget in the event of a larger-than-expected redemption rate. It’s also a cost-effective way to offer your customers the chance to win enormous cash prizes.

Marketing Promotions: Tapping Into A Massive Revenue Stream

Brand sponsors, marketing experts, and retailers have discovered that marketing promotions give them a unique way to reach a huge pool of consumers. In doing so, they tap into a lucrative revenue stream. But, that is merely the beginning. When you offer exciting promotional incentives to consumers, you’ll build brand awareness, increase sales, and attract valuable customer data. And if you harness those things properly, they can drive lasting sales with increasing momentum.

Do you have an online business that could use a boost? One easy solution is a business strategy called marketing with email. Marketing through targeted emails to potential customers is a great way to get some extra visibility for your business. Read on to find out how you can start today.

Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.

To get people to opt-in and give permission for you to send email promoting messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.

When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking e-mail marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

Beware of including attachments to your email promoting! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.

Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.

Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.

Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email. Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.

Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.

Diamonds may be forever, but permission is not. Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, you will rapidly identify who is really interested in your material.

For maximum accessibility, send your e-mail marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.

Try using A/B testing for your e-mail marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.

When utilizing e-mail marketing, make sure that you never spam your customer’s inbox. One of the quickest ways to lose the trust of your customer is to send spam to his or her email address. To make sure your marketing practices fall within mandated regulations, thoroughly read the CAN-SPAM act.

Prior to emailing a customer, get their consent. Unsolicited emails can create the risk of spam complaints, as well as unread messages. Many recipients will opt-out immediately if they receive unsolicited email, ensuring that they never receive your future messages. You can also face account suspension or other penalties from your ISP or email service provider if they receive reports that you are engaging in spam-like activities.

Keep your email content fresh. Don’t start repeating old information or re-using anything that you have previously written about in your emails. O
Your readers know when you’ve already said something and when you’re out of ideas. Furthermore, if you notice that something in your emails, like templates, images, etc. just aren’t garnering attention anymore, don’t fear changing things around.

Make sure to create an email list that has organic numbers. You shouldn’t simply purchase or rent a listing. Use business cards given to you at networking functions and industry events to boost your list. You should also provide a place to sign-up on your website. Doing so is a way to target the right people and improve your business.

Leverage tracking data to send emails to small, targeted groups of your email subscribers. You can track what links or emails are especially interesting to your readers and use that knowledge to send them only the stuff that they might like. Doing this will not only keep them happy, but it can also substantially increase your sales.

As you can see, email marketing is something that any business owner can use to great effect for their business. Applying the tips in this article to your marketing strategy will make some great improvements to your business right away. Try it now and see what a difference marketing with email can make.

Lets not make offline mlm marketing strategies any harder than they need to be. Lets rid any of those uncomfortable face-to-face pitches with strangers 3 feet away. Lets make marketing enjoyable shall we?! This business is meant to be FUN!!!

This is an mlm marketing strategy that should be carried out if you are already out. Don’t take time out of your day just to leave the house to go and drop cards all over the place. I’m sure there will be many times you are out when you can do it. Well, if you haven’t, let me explain myself. A drop card is a replicator $100 dollar bill note that is half the size and with the middle half removed. You can write your website name and your tag line on the back. If you fold the note in half then it looks very similar to a real note when found on the floor for example.

1. Drop Card Tip #1 – drop it on the floor

When folded, it can be mistaken for a real note, especially when seen from a distance, say on the floor when someone walks along. It will entice them to reach down and pick it up with excitement in anticipation of a real $100 note. The less cynical will likely find the drop card is not a real dollar bill and be intrigued to find out more. This is why you should try to be bried in your tag line…just create curiosity. If they do not want it then it is likely they will just throw it back on the ground and will be marketing for you again. You need a place to send these prospects. Might I suggest a capture page. One that you created rather than a hyped up replica website given to you when you join your mlm company. If you do not know how to create a professional high converting capture page, I can help you.

The great thing is that this strategy is duplicatable because isn’t hard for anyone to drop a card on the street. Just be careful not to over do it and leave a trail. 😉 If you’re feeling daring and don’t have to flee the scene, get a video or photo of some evidence…it’ll be great for marketing purposes. 🙂

Drop Card locations might include:

* in the street
* in the grocery store
* in a hotel room
* on a bus
* in a restaurant

2. Drop Card Tip #2 – magazines and books “reverse” shop lifting 😉

Next time you visit the bookstore or supermarket, head to the personal development, home based business or investment section. Have your drop cards and in hand and place a drop card inside the book/magazine. Try to be subtle and relaxed and not look obviously suspicious. 🙂 A book that has been very effective is “The Secret” inside the chapter “Prosperity”. Whoever finds will be delighted at how fast “The Secret” works! 🙂 would buy. For example, “The Greatest Salesman In The World” by Og Mandino or “Cashflow Quadrant” by Robert Kiyosaki or lastly but not least…”The Secret.” This book in particular has a chapter in it called “Prosperity”. Place it inside that chapter and your prospect is going to be astounded by how fast “The Secret” truly works! haha!

The individuals reading these titled books are the types of people you need in your business. Multilevel Marketing is a journey of personal development. You want those involved in it already. Its great!

Drop Card locations might include:

* personal growth books
* business magazines
* home based business magazines
* stay at home mum magazines
* property magazines
* home design magazines
* designer fashion magazines
* art and design magazines

Internet marketing also referred to as marketing, e-marketing, online marketing, web marketing, search marketing or digital marketing is the process of marketing for various services as well as products that takes places over the Internet. There are various forms of internet marketing such as email marketing, marketing through wireless media etc. ECRM (electronic customer relationship management) systems and digital customer data are also combined and used together for Internet marketing. It also involves for the technical as well as creative aspects of the Internet including advertising, development, design and sales. iMarketing also refers to the placement of media through search engine marketing (SEM), search engine optimization (SEO), banner ads on some specific websites, mobile advertising, email marketing and web 2.0 strategies. Thus, its areas are very broad.

As the name suggests and mentioned in the above there is no any involvement of physical sales in online marketing. Peoples use it as network marketing on the Internet. They try to generate more traffic to their website so that peoples could know about their products and services they offer online. This will help businessmen to know the email addresses of their visitors and further they could run email marketing campaign to increase their sales in a short span of time. This is one of the most advantages of Internet marketing that any businessmen can do the marketing in sitting at their room.

Now, web marketing trends are increasing continuously in a drastic way as it provides one of the most convenient marketing platforms which is not possible in case of physical marketing. It has explored the growth of online store as there are number of online stores available in these days and all are running their business successfully throughout the world. You can say that internet marketing works as a catalyst for businessmen to expand their business and to increase their revenues in a short period of time. There are various kinds of paid marketing campaign run by various search engines like Google, Yahoo or MSN Bing along with many others.

No one can ignore the importance PPC (pay per click) campaign run by Google for online marketing. Similarly, Google Ad words, Yahoo Paid Inclusion or MSN Ad center are affiliate advertising program run by Google, Yahoo and MSN respectively. For these programs, you have to pay fee to search engines which may vary from campaign to campaign. It’s very useful for new businessmen who has just started their business and want to promote their businesses.

Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:

Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.

Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.

Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.

Venture into new distribution channels especially in international markets.

Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.

The process of marketing has sometimes been referred to as both an art and a science. Marketing has been defined as the process of relaying the value of a product or service to customers. The end purpose of this process is to sell that product or service to customers.

Marketing fulfills an important function in society by providing the link between a society’s material needs and its economic patterns of response. Marketing satisfies these wants and requirements by building long term relationships with customers through an exchange of information.

Marketing can be understood by considering the concept as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its owners. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.

However, marketing is also considered an art because marketing tools do not sell products and services; it is the relationships which sell the products and services. Creating an effective marketing strategy that produces results is not merely using available marketing tools and options. Marketing success is not just about being familiar with the various marketing technologies, strategy or tools. Successful and effective marketing comes from an understanding of the underlying relationship with the customers and of how to put the intricate pieces of a marketing puzzle together to forge a unique and distinctive marketing thrust that would enhance that relationship.

In the book, “The McGraw-Hill 36 hour course on Online marketing” by Lorrie Thomas, the author mentioned that “Online Marketing is like the Wild, Wild West: it has few rules, endless opportunities, and a vast open space. The innumerable possibilities can be exciting, but the geek-speak and limitless choices can sometimes seem overwhelming.”

This is true as a brief review of the online web tools available such as website design, content marketing, blogging, social media marketing, web analytics, search engine optimization (SEO), online marketing/search engine marketing, e-mail marketing, online public relations just to mention a few, can be bewildering.
Fortunately, there are online marketing experts like West Coast Marketing an award winning company which specializes in providing Mobile Marketing Services as well as Internet Marketing San Jose, California who can lend you a hand.

To quote a very famous Chinese philosopher Lao-Tzu, “A journey of a thousand miles begins with a single step.” You would have made that very important first step by going to the above website to check out what services are available and how your business can gain from employing their services

Would you like to double your profits? Of course you would! But you may have no idea how to even begin down the road to achieving that goal. That’s where hiring a business coach comes in, working with you to identify and achieve your goals, offering motivation and guidance so that your business can reach its full potential.

A professional business coach will work with you to realistically examine your business’s bottom line. How much money do you make that you don’t actually get to keep? There may be a number of areas where you can reasonably cut costs to maximize your profit potential. With a business coach looking at your business with an outsider’s perspective, you’ll get a fresh set of friendly eyes looking at your expenses and helping you to judge what’s legitimate and what’s unnecessary.

First, you’ll need to have a specific goal in mind for your company’s earnings. “I want to make more money” is an understandable desire, who doesn’t want to make more money? But it’s more of a wish than a goal. A business coach will work with you to set an achievable goal within a realistic time frame and help you plan how to get there. If your staffing expenditures are through the roof, maybe you need to organize your workforce more efficiently so you’re not paying out so much overtime. Even small expenses like coffee service and equipment maintenance, if poorly managed, can eat into your profits if there’s a smarter, less expensive way to provide them.

A business coach can also help your business increase sales, thus expanding your profit potential. The right business coach can train your sales staff in the best methods of generating leads, identifying target markets and hiring the right kind of team members for your business. Your business coach will work with you to find new areas in which to sell your product, improve your relationships with clients and motivate your sales team to increase productivity.

Hiring a business coach is like hiring a personal advisor to stand beside you and help you to guide your business into a smarter, more profitable direction. If your customer service is falling behind as you expand your business, a coach can help you to create a consistent level of support for your customers, because, after all, you want to keep them coming back! It costs a lot more to find new customers than it does to keep doing business with old ones, and a professional business coach will help you to identify ways in which you can keep your customers happy, develop on-going relationships that will keep them coming back, and even turn them into cheerleaders for your business and recommending you to others. The better your relationship with your customers, the more money they’ll spend and that’s more profit for you.

Hiring a business coach will require an initial investment, and you’ll need to commit your own time and effort to working with them to achieve your financial goals. But it’s an investment that can double or even triple your income when you find ways to run your business smarter and with more efficiency.